Allied Farming -Agro tourismis the tool of revenue generation forruraleconomic and social developmentanalyzed with the help of a case study in the region of Maharashtra.

Abstract

At present, Agro Tourism is promoted by most of the countries in the world aiming at sustainable rural development and economic, social uplifting of local farmers. This creates an addedincome source to the farmers through the promotions of Agro Tourism, which directly affects the social and economic development of the rural areas. This research intents to showvarious activities and ways to earn addedrevenue through Farming and Agro-tourism as a business conducted by a farmer to promote the products of the land and generate moreincome from farms. The researcher has used stratified samplingsize andtechniques. Thedata is analyzed using Cluster Analysis method of Data Analysis.The research findings on the Agro-tourism promotions in Maharashtra includes activities such as roadside stands, farm tours, conventional methods of cooking, reuse, and retention of natural resources for fuel, activities, and cattle drives. It supplieseconomic, environment friendly Suitable ways to care for natural resources, natural habitats, natural scenic areas, and special places. Rural tourism Demand increases together with the rural life demonstrative activities and unique experiences in rural areas. Theproduction of natural fuels, Ayurvedic medicines, organic foods, organic fertilizers, tribal and local artifacts and lifestyle items and the producers of these products get positively affected by the rural and Agro tourism growth. In addition to thistheaddedincome, personal income, standard of living, rural migration and public revenues has always shown measurablegrowth, and the region becomes a center of attraction. In the case study the researcherintents to prove the importance and need of promotingAgrotourism for the betterment of farmers and rural growth. Theresearcher intent to help the farmers of Maharashtra to undertake above mentioned activities and tactics to flourish Ago tourism as parallel source of revenue generation to the conventional business of Agriculture.