Factors influencing consumers' preferences for sustainable banking

Abstract

Expanding urbanization and evolving patterns of consumption both represent significant threats to the maintenance of ecological equilibrium. Because people's wasteful consumption patterns are the primary cause of rising carbon emissions, these patterns must be modified. In the meanwhile, customers are becoming more knowledgeable about the challenges that our world is facing. In this investigation, we built and validated a theoretical framework to identify what drives consumers to engage in environmentally responsible banking practices. Evaluating the results of surveys that were sent out to consumers was one of the methods. This research examines how TPB (the theory of planned Behavior) operates and its environmental effects. A cross-sectional survey was administered to 400 Indian bank clients to gather information. Using Structural equation modeling, Partial least squares evaluation of the research model was performed (P.L.S.). The data demonstrate that how TPB organizes its operations significantly impacts its customers. There was a high correlation between user feedback on usability and environmental Consciousness. It was also shown that concern about the environment significantly impacts how individuals behave. These findings have implications for management and theory and set the stage for future study.